Mazda Motor Corporation has commenced sales of the freshened Mazda Biante range for the Japanese market. Mazda’s updated, mid-sized tall ‘high-roof’ minivan goes on sale today at all Mazda, Mazda Autozam and Mazda Anfini dealerships throughout Japan. Manufacturer’s suggested retail prices (including sales tax) start from 2,131,500 yen for the 2.0-liter versions and 2,699,000 yen for the 2.3-liter versions.

The top-selling front-wheel drive (FWD) 20S model grade now offers fuel economy of 13.6 kilometers per liter*1,
a seven percent improvement over the previous model, thanks to the addition of i-stop, Mazda’s proprietary engine stop/start system. With a quick engine restart of just 0.35 seconds, i-stop also suppresses noise and vibration, making the stopping and restarting of the engine barely noticeable and ensuring that drivers experience a natural
driving feel.

In addition to i-stop, the FWD 20S model grade also comes with features to support eco-driving: a trip computer with a fuel economy meter [...]

New technology is great, I’m all for it – when it works, and we aren’t just being sold something because it’s new and trendy. Toyota would have us believe that their range of hybrid cars makes them incredibly green, clean and wonderful, saving us from a doomed CO2 furnace. Hmmm.. is that really the case.

I was reading a Japanese car mag last week that took the new Lexus GS350 and the new GS hybrid model for a back to back/side by side spin. They travelled 900kms in these two vehicles, a combination of city traffic and highway cruising. At the end they did the numbers and surprise surprise there was nothing between them in the fuel consumption. Both returned 9.1km/l. The extra 200kgs for the motor and battery of the hybrid undid any gain it might have had.

When you add in the extra CO2 footprint these hybrid cars have at the factory stage [...]

Mazda Motor Corporation has announced the sales launch of the all-new Mazda Axela (known overseas as the new Mazda3) in the Japanese market. Mazda’s mainstay model has been fully redesigned and updated with a host of new features, including the ‘i-stop’ engine stop/start system. Sales commence today at all Mazda, Mazda Anfini and Autozam dealers nationwide. Manufacturer’s suggested retail prices (including sales tax) for the all-new Mazda Axela range from 1,660,000 to 2,678,000 yen. The target sales volume in the Japanese market is 2,000 units per month.

Since the Mazda Axela first debuted in October 2003 it has become a core model in Mazda’s lineup, selling over two million units worldwide and currently comprising over a third of its annual global sales. For the second generation Axela, the development team was determined to once again exceed customer expectations. As a result, the new model inherits and evolves Mazda’s highly acclaimed sporty performance and exterior styling. [...]

The NISSAN GT-R, winner of the 2009 World Performance Car of the Year, has improved its lap time at the renowned Nurburgring Nordschleife circuit in Germany to 7min 26 seconds 70 on April 23.

This new time underlines Nissan engineering team’s commitment to constantly challenge the GT-R’s performance.
Previous recorded lap times at the ‘Ring’ were:
7 minutes 27 seconds 56 on April 15, 2009
7 minutes 29 in April 2008
7 minutes 38 in September 2007

“This record demonstrates our commitment to the continuous evolution of the Nissan GT-R,” says Kazutoshi Mizuno, Chief Vehicle Engineer and Chief Vehicle Specialist. “We would like to continue delivering the passion and pride of ownership to our customers by improving its performance every year.”

The Nissan GT-R has won more than a dozen awards globally including Car of the Year from CAR Magazine in the UK, and Car of the Year by both Motor [...]

Orders in Japan for Toyota’s new Prius hybrid have topped a booming 110,000, a major dealership chain said Saturday, in what is turning out to be a rare bright spot in the gloomy auto market.

The third-generation Prius officially rolled out in Japan just two weeks ago. But dealers are already flooded with orders, including some placed weeks in advance, according to the dealership.

Toyota Motor Corp., the world’s biggest automaker, said two weeks ago that it received 80,000 advance orders, and has not updated that number.

But the Toyota Tokyo Corolla dealer said Saturday that nationwide orders at Toyota dealerships in Japan, including those of rivals, have soared to 110,000. Dealers tally their customer orders differently from the way manufacturers do.

But any way you slice it, the Prius is a hit. Toyota has set its monthly sales target for Japan at 10,000 new Prius cars — a figure that should make it the [...]

Honda Motor Co., Ltd. announced that Insight ranked as the industry’s best-selling car among new vehicle registrations* in Japan for the month of April 2009, with sales of 10,481 units (source: Japan Automobile Dealers Association). It is the first time in history for a hybrid model to be the industry’s best selling vehicle in Japan for any monthly sales period.

Fit was the industry’s best-selling car among new vehicle registrations in Japan for calendar year 2008 and the fiscal year ended March 31, 2009. Fit was also the industry’s best-selling car for the month of March 2009, for the fourth consecutive month since December 2008, until it was displaced by Insight to become the industry’s second best-selling car in April 2009,with sales of 9,443 units. It is the first time Honda has occupied the industry’s top two best-selling car positions.

Since its introduction on February 6, 2009, the all-new Insight has been very well received [...]